During the 6 tips for successful blogger outreach presentation at BrightonSEO last week, Danny Ashton from info-graphic design agency NeoMan spoke about how seduction techniques can help you to become an content outreach expert. The presentation was excellent having worked in blogger outreach for 6 years now and much of what Danny said I could relate to.
The presentation included some great takeaway tools including a book he recommended called 'Contagious - why things catch on' by Jonah Berger which I've just purchased from Amazon
. Before buying this book, I had a little look at some videos online and found a great talk he gave a day before this book Contagious - Why Things Catch On
was released on book store shelves. In this talk which you can watch below, Jonah Berger talks about how ideas and information is spread via word of mouth. But the key to making things really popular happens long before it's discussed or "liked" online. It starts with the message. Drawing on his groundbreaking research, he explains that there are six key steps (STEPPS) that make products or ideas contagious:
Social Currency
Triggers
Emotion
Public
Practical Value
Stories
These 6 steps will help any product or idea spread like wildfire. Surprisingly, Berger also reveals just how little word of mouth is generated online versus elsewhere. Berger's findings will help you craft products and messages that people will share.
