One common theme from most presentations on the day concerning link building was content is king (it has been for at least 4 years now) and link builders need to earn links and create great content that people will link to and share.
Video is one of the best forms of rich media to achieve great shareable content and so Phil's presentation was a real eye opener for me because coming from a content background, I pretty much dismissed video as a link bait strategy for smaller clients because it was too expensive and time consuming. Evidently from this presentation, creating video doesn't have to cost a lot.
The presentation touched on a number of interesting ways to create videos cheaply whilst maintaining high quality. Phil also talked about editing video and using freelancers to get the most for your money which I love the idea of being a freelancer myself.
Where to place the video once it's been created was interesting as it depends on the objectives you have for the video. For example, if your main objective of the video is to increase brand awareness then you should host the video on YouTube. If your main objective is conversions and traffic then self host the video on your own site via a video hosting company such as Wista which Phil was keen to promote. If your main objective is to create links and social shares then self host the video on your own site and once you have done this then place on YouTube.
Phil also created a video embed link generator which you can use here:
http://philnottingham.com/tools/video-embed-link-generator/
Check out the slides from Phil's presentation here:
Big thanks to Jack Norell who tracked down the presentation slides and put them all on one handy page for us which you can view here: http://www.jacknorell.com/brightonseo-september-2013-presentation-slides/
